We find what holds your revenue back. Then we remove it.
Stratas helps B2B companies align on where revenue will come from, then executes the plan alongside you. With senior commercial experts, sales partners and AI tools built for your market.
Three levers. We use the ones that move your numbers.
Commercial experts
Senior people in your team for as long as you need them. Without a long hiring process.
Interim sales leadersFractional commercial directorsBD and key account managersMarket-entry specialists
Sales partners
Partners who book meetings with the right decision makers and open doors in new markets. Managed against the same targets as the rest of the plan.
Meeting bookingMarket access
AI tools
Tools built for your market and sales process, which stay with you.
Market IntelligenceCustom CRMContent Engine
AI-native
AI is built into how we work.
Analysis that took weeks takes days. We arrive at the workshop with insight from your own data, not just questions.
Sales gets market signals every morning, so you reach out when the customer actually has a need.
The tools stay when the project ends. The capacity does not leave with the consultants.
Morning brief · 06:00Example
Who
Why now
What to say
Score
Shipyard, Vestland
New contract announced
Capacity during ramp-up
92
Ship owner, Bergen
Fleet upgrade 2027
Case from a similar fleet
84
Manufacturer, Rogaland
Expansion approved
Meeting with project lead
77
Who we work with
B2B companies with a revenue target that will not hit itself.
Primary
Established B2B companies
Companies with a sales team, regular customers and ambitions for more. You want to grow in your current market, open a new one or get more from the customers you have.
Scale-ups
Companies in the growth stage
You have the product and the first customers. Now you need a sales engine that repeats and scales. We are happy to work with accelerators and investors.
When we come in
Five situations where we make the biggest difference.
Scale
Preparing to scale
Sales works today, but it is not built for twice the volume. We set up the process, people and tools before the growth arrives.
Price and margin
Facing price and margin pressure
Customers negotiate harder and competitors cut prices. We find where you can win on value, and which customers and products actually make money.
New market
Entering a new market
Local or international, where distribution and the right partners decide the outcome. We choose the market, build access and get the first meetings going.
Founder dependency
Revenue still depends on the founder
The biggest customers and deals go through one person. We build a sales function that delivers without everything going through you.
Profitability
Revenue grows, profitability does not
More sales has not improved the bottom line. We find the revenue that is also profitable, and cut the revenue that is not.
Does one of them sound familiar? A discovery call is a good place to start.
More than 35 years of combined experience in growth, sales and consulting across several countries. We see your market with fresh eyes, and we work in Norwegian, English and Spanish.
F
Francisco Acasuso
Co-founder and CEO
Around 15 years in growth and commercial development. Former Senior Manager in Innovation & Growth at PwC Norway, including two twelve-month assignments as Chief Growth Officer. Has worked on growth at Boost.ai, iVisa, ING, Betway and The Economist.
J
Johannes Struweg
Co-founder and COO
Former PwC. Has founded both a design agency and an advertising agency. Leads operations and delivery, and makes sure what we build is clear to the people who use it.
+
The expert network
Commercial experts
Experienced sales leaders, commercial directors, business developers and market-entry specialists, with decades of experience in Norwegian and international business.
How to get started
The first step takes 30 minutes.
Discovery call
We talk about your goals and what stands in the way. Free and without commitment.
Strategic direction
Analysis and workshops that end in a shared revenue plan.
Execution
Monthly work with experts, partners and tools until the targets are met.
Questions
What people ask first.
Do we need to buy both phases?
We normally start with strategic direction, because execution without a shared direction rarely delivers. If you already have a clear plan, we review it together before execution starts.
Do you replace our sales team?
No. We strengthen the team you have with capacity, expertise and tools, and build it up so it can manage without us.
What does AI-native mean in practice?
AI is part of everything we do: the analysis before workshops, the signals sales gets every morning and the tools that stay with you. You get more done, faster, with the same people.
One direction for revenue that the whole leadership team stands behind.
We find the biggest blockers to your revenue and bring leadership together on where revenue will come from. The result is a plan you can actually execute.
The process
From analysis to alignment.
Commercial analysisCustomers, pipeline, won and lost deals, market and competitors. We use your own data, and AI does the work in days.
InterviewsConversations with leadership, sales and selected customers about what works and what holds sales back.
WorkshopsWe put the findings on the table and facilitate the prioritisation. Leadership leaves aligned.
Revenue planTargets, priority customers and markets, ownership and actions, in one plan.
What you get
A plan, not a report.
Scope and duration are agreed after the discovery call.
The main blockers to revenueRanked by how much revenue they cost.
Priority segments and marketsWhere you will win, and where you will say no.
Targets and metricsWhat you measure progress on, month by month.
Action planWho does what, and where you need help during execution.
Most revenue plans stall because no one has time to execute them. We put together the right mix of people, partners and tools, and follow up against the targets every month.
Lever 1
Commercial experts
We place senior people from our network in your team, part-time or full-time, for as long as you need them. You get the expertise without a long and risky hire.
Interim sales leadersLead the sales team while you build up or recruit.
Fractional commercial directorsSenior commercial leadership without a full-time position.
BD and key account managersCapacity to open new accounts and grow the ones you have.
Market-entry specialistsPeople who know the market you are entering.
Lever 2
Sales partners
We connect you with partners who book meetings with the right decision makers and give access to new markets. We brief them, steer them towards the targets and follow up on meeting quality.
Lever 3
AI tools
We build tools around your market and sales process: market signals, CRM and content. They stay with you and improve every month.
Each tool is built around your market and processes, put into production and improved every month. They are part of execution, and they stay with you.
Market Intelligence
Every morning: who to talk to, why, and what to say.
A system that monitors the sources in your market, picks up signals such as contracts, expansions and new projects, and ranks the opportunities. Sales gets a short list every morning instead of searching themselves.
For companies that need to time their sales approach
For companies entering new industries or countries
Custom CRM
A CRM that fits the way you sell.
Built around your sales process, with signals from Market Intelligence fed straight into the pipeline. The team uses it because it saves time, not because they have to.
Content Engine
Visible in your market, without taking your time.
Content for LinkedIn and newsletters, written in your voice and based on what is happening in your market. You approve, the system does the rest.
Stratas was founded by two former PwC consultants with backgrounds in growth, sales and design across several countries. Around us is a network of senior commercial experts we bring in where you need them.
F
Francisco Acasuso
Co-founder and CEO
Around 15 years in growth and commercial development. Former Senior Manager in Innovation & Growth at PwC Norway, including two twelve-month assignments as Chief Growth Officer. Has worked on growth at Boost.ai, iVisa, ING, Betway and The Economist.
J
Johannes Struweg
Co-founder and COO
Former PwC. Has founded both a design agency and an advertising agency. Leads operations and delivery, and makes sure what we build is clear to the people who use it.
+
The expert network
Commercial experts
Experienced sales leaders, commercial directors, business developers and market-entry specialists, with decades of experience in Norwegian and international business.
Why it matters
Fresh eyes on a familiar market.
We have worked on growth in London, Madrid and Norway, for companies from startups to listed firms. That makes us good at seeing what has become invisible to those who have been in the market for years, and at helping companies that sell outside Norway.
30 minutes, free and without commitment. On video or at our office in Stavanger. We talk about your goals and what stands in the way, and you get our honest view on whether we can help.
Emailhello@stratas.no
Phone+47 923 11 069
AddressBørehaugen 1a, 4006 Stavanger
HoursMon–Fri 08:00–16:00
Next step
What is holding your revenue back?
A 30-minute discovery call is enough to find out whether we can help.